Summer Discovery — Making Pre-College Dreams Easy to Discover and Enroll
- Summer Discovery's online experience was outdated, fragmented, and overwhelming for both students and parents.
- We transformed the product UX to simplify program discovery, improve trust, and streamline enrollment.
- Results: 3x increase in mobile engagement, 48% reduction in bounce rate, and a 37% more conversion.
Summer Discovery is an American company that runs pre-college and middle school enrichment programs worldwide.
The Challenge
- Overwhelming program listings with inconsistent filtering and outdated layout
- A confusing enrollment process with long forms, unclear next steps, and little guidance
- Parents and students struggled to understand program differences, outcomes, and logistics
- Mobile experience wasn’t optimized for research or enrollment on-the-go
- Lack of modern design reduced credibility with today’s digital-native students
Our Approach
Program Discovery Redesign
We restructured the entire program catalog to allow users to browse by subject, location, duration, and university — creating a search experience that felt personalized and intuitive.
Trust & Value Communication
Added university partner badges, alumni testimonials, safety assurances, and outcome-based messaging to establish authority and build confidence.
Simplified Enrollment Journey
Introduced a multi-step, guided application flow with autosave, progress indicators, and contextual help — reducing form fatigue and drop-offs.
Mobile-First Optimization
Rebuilt core experiences — including discovery, FAQs, and application — with mobile usability in mind for busy families researching from phones.
User Role Clarity
Created distinct UX pathways for students, parents, and school counselors — tailoring content and actions for each group.
The Results
Mobile engagement increased by
3x
due to the easiness in using the mobile design.
Conversation increased by
37%
as user who begin the journey were more likely to finish.
Reduction in bounce rate by
48%
as intuitive homepage and experience kept user engaging.
Our Recent Works
We've Impacted over 1,000,000 USD or revenue through telling stories that sell
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