MVP Dev Biz — Building a Bold Brand & UX-Driven Website for a Startup MVP Studio

  • MVP Dev Biz helps early-stage startups launch lean, well-designed MVPs — but their own brand lacked clarity, authority, and modern appeal.
  • We designed them new visual identity and a conversion-focused website that reflected their speed, expertise, and UX-first approach.
  • Results: 3× more qualified leads, 2.4× better conversion rate, and a brand that speaks directly to their target audience.

MVP Dev Biz is a product-focused agency that helps startups turn ideas into market-ready MVPs through strategic UX design, lean development, and fast iteration. We build digital products that are simple, scalable, and built for traction.

The Challenge

  • The existing brand lacked a clear identity and failed to reflect their UX-first, agile development approach
  • Messaging didn’t differentiate them from typical dev shops
  • The old website was underperforming — difficult to navigate, light on credibility, and not built for conversion
  • No unified visual system to scale with future growth
  • Needed a digital presence that could speak to both tech-savvy founders and non-technical entrepreneurs

Our Approach

Brand Strategy & Positioning

We worked closely with the MVP Dev Biz team to define their voice, positioning, and brand values — highlighting what makes them unique in a crowded space.

Visual Identity System

We designed a fresh logo, bold typography, and a tech-forward color system that evokes speed, clarity, and trust — perfectly aligned with their MVP mindset.

UX-First Website Design

The new site structure was built around conversion goals: sharp messaging, smooth navigation, clear service breakdowns, and strategic CTAs throughout.

Webflow Development

We brought the site to life in Webflow, ensuring fast load speeds, responsive layouts, and seamless animations that elevate the experience without slowing it down.

Content & Messaging Strategy

We helped craft clear, confident messaging that speaks directly to startup founders — whether they’re tech-savvy or just starting their product journey.

Scalable Design System

We created flexible UI components and reusable layouts, making it easy to add case studies, service expansions, or blog content without needing to redesign from scratch.

The Results

Increase in quality leads by

3x

as more traffic with clear message and CTAs got serious leads.

Improvement in conversion rate by

2.4x

via focused structure making it easier for visitors to navigate.

Drop in bounce rate by

41%

due to visitors being engaged, stayed longer and explored more of the site.

Visit Website

Our Recent Works

We've Impacted over 1,000,000 USD or revenue through telling stories that sell

Rubios is a quick service restaurant operating 80+ branches and generating 200 million USD/annum revenue on average.

Rubios Coastal Grill

Online Ordering QSR Web App
Rubios is a quick service restaurant operating 80+ branches and generating 200 million USD/annum revenue on average.

Summer Discovery

Custom CRM/ERP APP With HIPAA compliance
eLearning and Pre-College enrichment programs business generating 25+ million USD annual revenue with a rolling user base of 10,000 students per season.
Asst.me set out to democratize the world of building management. It aimed to develop a platform where community designers, residents, and managers can interact providing services on freelance basis.


asst.me

Scheduling App & Services Marketplace
Asst.me set out to democratize the world of building management. It aimed to develop a platform where community designers, residents, and managers can interact providing services on freelance basis.


Ruh Dental UK

Custom LMS app With Gamification and Tracking
Rüh Dental is a dental service company based in the UK operating a large digital user base. Operating with over 800,000 USD in revenue, Ruh Dental was looking to diversify into a new revenue stream.


Travel Swap Shop

Itinerary e-commerce Marketplace Web App
Travel Swap Shop understood that experiences outweigh any other thing when you are on a trip. After Covid the market was ripe for folks to get to travel again, and taking this opportunity it came up with a marketplace for itinerary travelers could enjoy.

The Cyan Door

Real Estate Rental Booking Web App
The Cyan Door owns and operates more than 10 vacation rental properties bringing in 6 figure revenue a year. They required to take ownership of the rental experience and offer better service to their clientele.

Plotlot

Custom maps App with Plot Tracking
Plotlot is a versatile mobile application designed for homeowners, realtors, hunters, and real estate professionals. It enables users to quickly identify property boundaries and ownership details, enhancing the experience of exploring land.