Top 5 in global charts and
200M streams in first month
- Ed needed a fresh, modern single to evolve his sound and grow his audience without losing loyal fans.
- Delivered Sapphire — a cinematic track with bold production, striking visuals, and a digital-first global release.
- Results: Top 5 chart debut, 200M+ streams in one month, and expanded reach with younger listeners.
The Challenge
- Ed sought to experiment with his sound, but needed to maintain the emotional authenticity that resonates with his loyal audience.
- With a reputation built on acoustic pop and singer-songwriter ballads, introducing a more atmospheric, cinematic sound posed a risk in a competitive market.
- While maintaining his core fan base, the challenge was to expand Sheeran's reach to younger, trend-driven listeners, particularly within streaming ecosystems.
Our Approach
Sound Design & Production
Collaborated with top-tier producers to infuse atmospheric synths, layered vocals, and cinematic arrangements, creating a rich, immersive sound distinct from his previous releases.
Visual Identity Development
Designed a cohesive visual campaign, including the "Sapphire" music video, blending moody aesthetics with symbolic storytelling to reflect the song's introspective themes.
Targeted Multi-Platform Rollout
Executed a phased release strategy involving exclusive previews, influencer partnerships, and curated playlist placements on platforms like Spotify, Apple Music, and YouTube, ensuring maximum global visibility.
The Results
Debuted in the Top
5
major charts.
Generated over
200M
streams within first month.
Increased audience by
15%
influencing younger listeners.
Our Recent Works
We've Impacted over 1,000,000 USD or revenue through telling stories that sell
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