Top 5 in global charts and
200M streams in first month

  • Ed needed a fresh, modern single to evolve his sound and grow his audience without losing loyal fans.
  • Delivered Sapphire — a cinematic track with bold production, striking visuals, and a digital-first global release.
  • Results: Top 5 chart debut, 200M+ streams in one month, and expanded reach with younger listeners.

The Challenge

  • Ed sought to experiment with his sound, but needed to maintain the emotional authenticity that resonates with his loyal audience.
  • With a reputation built on acoustic pop and singer-songwriter ballads, introducing a more atmospheric, cinematic sound posed a risk in a competitive market.
  • While maintaining his core fan base, the challenge was to expand Sheeran's reach to younger, trend-driven listeners, particularly within streaming ecosystems.

Our Approach

Sound Design & Production

Collaborated with top-tier producers to infuse atmospheric synths, layered vocals, and cinematic arrangements, creating a rich, immersive sound distinct from his previous releases.

Visual Identity Development

Designed a cohesive visual campaign, including the "Sapphire" music video, blending moody aesthetics with symbolic storytelling to reflect the song's introspective themes.

Targeted Multi-Platform Rollout

Executed a phased release strategy involving exclusive previews, influencer partnerships, and curated playlist placements on platforms like Spotify, Apple Music, and YouTube, ensuring maximum global visibility.

The Results

Debuted in the Top

5

major charts.

Generated over

200M

streams within first month.

Increased audience by

15%

influencing younger listeners.

Our Recent Works

We've Impacted over 1,000,000 USD or revenue through telling stories that sell

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